Industries
Categories where we focus on trend-driven product opportunities.
Baker Buddy works in categories with high commercial potential and demonstrable market fit.
Functional Food
- What we look for
- High-protein, clean-label, functional benefit-claim products.
- Who we help
- Retailers and brands growing their healthy category.
- Example opportunities
- Protein bars, functional snacks, gluten-free alternatives.
- Commercial value
- Differentiated products in a fast-growing healthy segment.
Functional Beverages
- What we look for
- Low-sugar, functional-ingredient beverages fit for new consumption occasions.
- Who we help
- Beverage category managers, HoReCa and private-label teams.
- Example opportunities
- Plant-based drinks, prebiotic drinks, functional shots.
- Commercial value
- Premium positioning and high-margin opportunity.
High-Protein Bakery
- What we look for
- High-protein, low-sugar or clean-label bakery products.
- Who we help
- Café chains, retailers and fitness channels.
- Example opportunities
- High-protein waffle, pancake and crêpe mixes.
- Commercial value
- Combining classic bakery experience with the health trend.
Sustainable & Upcycled
- What we look for
- By-product valorisation and low-impact products.
- Who we help
- Brands with ESG goals, retailers and producer cooperatives.
- Example opportunities
- Upcycled-ingredient snacks, sustainable packaging.
- Commercial value
- Brand narrative and regulatory readiness.
Cosmetics & Personal Care
- What we look for
- Clean-ingredient approach, functional skincare, niche category opportunities.
- Who we help
- Retail cosmetics category teams and private-label brands.
- Example opportunities
- Skincare lines, haircare, natural-ingredient personal care.
- Commercial value
- Products moving from niche to mainstream.
Private-Label Products
- What we look for
- Products developed with brand-specific formulation, packaging and concept.
- Who we help
- Retailers, distributors and e-commerce brands.
- Example opportunities
- Private-label snacks, beverages, cosmetics, supplements.
- Commercial value
- High-margin, category-differentiating portfolio.